Spheres of Use

Stationary Locales

Stationary Locales

Static locations, which are a combination of point-of-sale and simultaneous advertising media, and which have a high frequency of shoppers and passers-by, present an excellent point to address target audiences. Time and place, in conjunction with the interactive component of a GEM system, again provide excellent possibilities as well as outstanding flexibility and realistically measurable effects. The GEM system brings new bonus recovery experience as well as the provision of useful information on demand.

When using the GEM system at a point-of-sale, the effects of advertising can be measured simultaneously; this feature represents a decisive competitive advantage over all other classical forms of advertising.

Kiosks

Kiosks require the update of content in real time, since the need for up-to-date advertising of printed editions at the point-of-sale changes from one day to the next, and at the same time represent a special opportunity for the biggest advertisers (e.g. dailies, magazines, journals, the tobacco industry, confectionary manufacturers and suchlike) due to the system’s feature of invitations to purchase or to claim a token immediately prior to purchase.

Retail solutions

GEM provides customized solutions for retail chains and mapping solutions for shopping malls. It involves interactivity, instant delivery of information and real-time response. Again, GEM Interactive provides the possibility of instant activity and the influence of purchase decisions through the lure of potential customers using special bonuses.

Waiting areas and terminals

GEM represents a new channel for communicating valuable location-specific public information, whilst interactivity adds value to customer experience and makes waiting more enjoyable, enabling participation in prize games, voting and content influence.

Information points and high frequency areas

GEM delivers targeted contents at selected points where people congregate and activities are held. Content may be of a commercial and/or informative nature. News, interesting information and important messages may also be provided in combination with the interactive portion.

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Public Transport

Public Transport

The use of system within public transport (trams, buses, trains) enables the exploitation of all system potentials. Temporal, locational, spatial and interactive components offer an experience which is, as yet, unseen.

Both advertisers and passengers benefit as a consequence of the fact that advertising messages and invitations to interact may be defined for the target audiences in advance, while at the same time travelling and commuting becomes far more interesting and entertaining. Positive experience may be further enhanced through a variety of options for non-commercial interaction (video spot voting, sending an SMS into a user generated banner, participation in prize games and suchlike). A certain degree of trust is established which makes the passive passenger active in the selection and creation of content.

The GPS feature which facilitates location specific advertising allows the user to be addressed with regard to their location. The ad of a certain advertiser may be displayed where that particular user is located. Proximity to a certain advertiser may be exploited through inviting the user to make their purchase at the location which they are approaching. The feature of an interactive response via an SMS or MMS message enables the user to utilize a discount or bonus offered by the advertiser. Time-dependent display of ads enables the address of a targeted audience with due regard to the structure and dynamic of passengers at certain hours of the day.