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Out-Of-Home Multimedia Signage
GEM Interactive is a unique, innovative and all-in-one solution, which is creating a new genre of out-of-home multimedia digital signage. Incorporating the concept of location, time and interactive component, GEM Interactive goes beyond conventional digital signage. The GEM system includes software, hardware and a branded concept of interactive public multimedia, which has been tested and fine-tuned in real-life situations.
The actual testing of concepts has provided experience at the system manager level, while the provision of ongoing feedback enables real-time concept adjustments and improvements, as well as priceless insight taking into consideration all levels of experience: end user, advertiser and manager. Our business partners can thus make use of a patented, tested and adjustable all-in-one solution that fully exploits available technologies. GEM Interactive provides a decisive competitive advantage and engenders a beneficent synergy for service providers, advertisers and users alike. As a public multimedia, GEM Interactive introduces a new dimension of service and experience. Research
Research Our objective has been to explore opportunities and provide answers to challenges in the developing arenas of audio-visual digital communication. A broad spectrum of experts, drawn from such fields as multimedia, IT, mobile telecommunications, advertising and marketing, participated in the project, and it was this team which studied the market and available technologies, as well as outlined the direction of development of an advanced and innovative multimedia signage solution.
Development
Development Ongoing verification of the initial concepts was accomplished through simulations elaborated testing of the specific focus groups. Development took off in various different directions, but with a clear objective in mind: to create a comprehensive innovative solution that encompasses all necessary software and technical infrastructure and which thoroughly exploits the latest market developments and idea projection methodologies in state-of-the-art out-of-home multimedia communications. Solutions were tested in real-life scenarios and environments (e.g. the capital’s public transport system, shopping area, as well as by the country’s largest operator of kiosks) and the technical and substantive efficiency was assessed. Ongoing development is led by feedback obtained during the testing and implementation of the system. Solution
Solution The result has been the GEM Interactive system, which is defined as public multimedia. The turn-key solution integrates all necessary software and hardware, as well as a branded concept solution, which offers an entirely new dimension of experience and service at the level of the end user, advertiser and service provider.  DOWNLOAD
 GEM Digital Signage (pdf 10262,5 Kb) |
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