Kiosks

The majority of passers-by regularly or occasionally perform purchases at kiosks. Research suggests that these consumers respond extremely well to various forms of sales promotion *.

The kiosk is a well established point of sale, which, in combination with the GEM network, proves particularly efficient.

Areas with a high frequency of passers-by enable an extensive reach. Regional adaptability is achieved in relation to a lease pertaining to a particular territory, and thus represents targeting oriented to the requisite geographic area.

Regions

Central region: Ljubljana, Kranj, Vrhnika, Medvode, Škofljica.
Eastern region: Maribor, Celje, Ptuj, Slovenska Bistrica, Šentjur.
Southern region: Novo mesto, Trebnje, Brežice, Ribnica, Grosuplje.
Western region: Koper, Nova Gorica, Ajdovščina, Postojna.

Demography

Kiosk visibility is highest among employed citizens, followed by pensioners and students. No less than 63 % of passers-by may perform purchases at the kiosk.

These may be divided into regular customers (10 %), infrequent (19 %) and occasional customers (29 %). Such kiosks are usually in urban areas, and likewise their customers live in these same urban environments.*

Source: Mediana - Marketing sales networks as an advertising space (2007). Survey sample: N = 468

Visibility and average time of exposure of an individual in front of a display were taken into consideration in the calculation of reach. The number of individuals exposed to an advertisement and other content is – in this case – extremely high, while the average number of exposures per individual in a monthly campaign is 2.6.

Prices and reach of a 30-second multimedia advertisement displayed on the network of kiosks **

* Source: Mediana - Marketing sales networks as an advertising space (2007)
** The following data was used: Marketing sales networks as an advertising space/Delo Prodaja, (Mediana, 2007); 3M Visual Attention Service; Out of Home Digital Media (SMARTreport July 2008 – January 2009)

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