BTC City Network, Ljubljana

The network addresses visitors to the country’s largest and most important retail park, which is gaining renown as a business, shopping, recreational, entertainment and cultural centre of Slovenia’s capital city.

The immediate vicinity of sales outlets enables an instant response to an advertisement. The displays address passers-by within the shopping malls and thus instantaneously and directly influence shopping and leisure time related decisions.

Simultaneous updating of content is performed via an internet interface which allows advertisers to create their advertisement in line with their current offer. SMS interactivity, and with that the offer of bonuses and discounts on products and services which the users then receive on their mobile phone, directly promotes sales.   

Packages offered at an attractive price ensure a good ratio between price, the extent of exposure and reach. The calculation of reach takes into consideration the factor of visibility and the average exposure of an individual consumer to a display.

Demography

BTC City Ljubljana receives more than 21 million visitors per year, most of whom are from Ljubljana and its environs.*

Source: Ninamedia, survey, N = 1001, (BTC, d. d., November 2009)

Prices and reach of a 30-second multimedia advertisement displayed on the BTC City network *

* The following data was used: data on the number of visitors to BTC City Ljubljana, (BTC, d. d.); 3M Visual Attention Service; Out of Home Digital Media (SMARTreport July 2008 – January 2009)
** Ninamedia, survey, Survey sample: N = 1001, (BTC, d. d., November 2009)

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