Proven efficiency of GEM supported digital signage advertising

Comparison of Digital Signage Advertising with printed forms of communication:

• 7x greater perception (extremely light displays with moving pictures)
• real-time distribution of messages
• no printing and distribution costs (centralised management)
• expanded communicativeness (higher number of contents, multimedia communication)
• highly targeted advertising  (content may be adjusted to target audience)
• measurable sales boost - up to 250% (digital signage communication in retail)

Expanded communication

By using a mobile phone a user may download the content onto a mobile phone. The content is adjusted to the model of a mobile phone which allows for a pleasant user’s experience.  
 
Integration of the user increases personalisation of Digital Signage and expands the effect of communication. Interaction with the system may be run in the following forms:

• obtaining additional information,
• participation in prize games,
• acceptance of mobile coupons for sampling or
• benefiting from a discount.

Proof of delivery
 
Integrated reporting system facilitates a precise inspection of messages displayed as well as recording of users’ interactions via a mobile phone and monitoring of statuses (sampling, discounts) at the point of sale.

Advantages >>